This year, the upcoming holidays will look quite different. In accordance with local guidelines, celebrations will be smaller and, in many circumstances, families will not be able to come together in traditional ways. Gathering for shared meals and giving gifts are being replaced with Zoom calls and the occasional outdoor, socially-distanced get-together. As our usual traditions and customs become harder and harder to execute, it likewise becomes harder to get as excited as we normally would for the upcoming winter holidays.
Luckily for us, the launch of Etsy’s holiday lookbooks have given us a unique way to get into the holiday spirit. This year, Etsy has created lookbooks using the Issuu platform that feature artisans from all over the world. They make it easy to virtually explore handmade goods and send thoughtful gifts to your loved ones. We may not be able to see our family members in-person to open gifts in front of the Menorah or Christmas tree, and we may not be able to get together to ring in the new year; however, we can still show love to our family members and send thoughtful handmade gifts to those that we care about, as we would any other year.
Every year, Etsy hosts holiday markets for their teams of sellers around the world, where individual vendors display their goods to local communities, and shoppers get the chance to learn more about local artists and craftspeople. This year these markets are not able to happen in-person, so Etsy created virtual lookbooks for each Etsy team, allowing shoppers to experience these holiday markets through the immersive Issuu platform and providing Etsy sellers with a global audience.
The Etsy Market lookbooks allow shoppers to discover distinctive handmade gifts available through Etsy. The lookbooks for each Etsy team are all located on the central page that highlights the live team events and showcases upcoming lookbook launches. Each individual lookbook describes what makes that specific Etsy team unique and includes links that bring you directly to the specific Etsy shop, making the shopping experience extremely easy!
There is nothing quite like the feeling of receiving a gift from a friend or family member that was picked with thought and care. Although this winter holiday season may look quite different than normal, The Etsy Market presents a special opportunity to discover local artisans and send your friends and family the perfect gift.
Let us know what you love most about shopping on The Etsy Market in the comments below, and share this post with all your friends looking to find a new way to shop for the holidays!