Data-Driven Publishing: Using Statistics for Improvement and Engagement

By Kendal RodgersJuly 20, 2022Product Updates, Content Marketing, Tips

Data-driven publishing can radically transform your digital content marketing strategy. Learn about Issuu's built-in Statistics feature.

Welcome back to Issuu Feature Series: Creating Immersive Content Experiences! The past few weeks, we’ve been sharing key insights into how to leverage some of the most powerful features available for digital publishing and content marketing. We're giving you a no-commitment look at what Issuu has to offer and learn about the features that matter most to you.

As our fifth and final blog in the series, today we're diving into how data-driven publishing can radically transform your digital content marketing strategy. Be sure to check out the previous blogs if you haven’t already:

Whether you are a content marketing specialist, a business owner, or a salesperson looking to grow your monthly leads, digital content can be a powerful tool for reaching and attracting your target audience. However, creating content and then finally hitting “publish” is just the start. A quality content strategy must include analytics to ensure you are making data-driven decisions about your digital content publishing and marketing plans. Establishing an ongoing process of performance analysis and tweaking your content after it publishes is critical to ensuring long-term success.

Let’s take a look at the importance of measuring content performance and how to use Issuu’s built-in Statistics feature to improve your customer experience (CX) and engagement.

The Importance of Measuring Content Performance

In 2021, the global content marketing industry’s revenue was approximately $66 billion USD. By 2026, it is estimated that the value of this industry will reach $137 billion USD. These numbers indicate the incredible amount of opportunity available through clever, well-planned, and data-driven content marketing. By creating and publishing the right content at the right time, and on the right platform, you can reach key customer segments with important brand messaging like never before.

Creating great content is only the beginning. In addition to publishing engaging content in a digital flipbook format on a platform like Issuu, it is imperative that you are regularly analyzing and measuring engagement with that content to continuously improve upon your strategy.

Content analytics is the key to content success. It is essential to understand who is consuming and interacting with your content and how well specific content is performing. This allows you to make data-driven decisions to better drive reader engagement and subscriptions and reach important revenue goals attached to your digital publishing and content marketing strategy.

How to Analyze Content Performance

Though critical to your overall strategy, analyzing content performance is difficult. As a result, brands often invest in digital publishing with little to no insight into content performance – requiring them to invest additional sums of money into other siloed solutions with the hopes of gleaning analytical insights. Patchwork solutions add up quickly, causing problems … and headaches.

This is where Issuu can help. As an all-in-one platform for transforming, hosting, sharing, and promoting digital content, we integrate with top-rated tools like Google Drive, Dropbox, Adobe InDesign, Canva, Hootsuite, and Mailchimp to make life easy. These popular integrations make your creating-to-publishing-to-sharing loop totally seamless. We’re extremely budget and user-friendly, too. The best part? Analytics are available to you as well, so the critical process of continual content improvement never has to leave our platform.

Whenever you publish content on Issuu, you can use our built-in Statistics feature to find real-time information on impressions, reads, read-time, clicks, and more, on the entire publication or even by individual page. From here, you can create graphs and charts for reporting, which allows you to share critical content performance metrics with key stakeholders. The Statistics dashboard offers geographical and demographical insights. It also allows you to filter performance by content type: Flipbooks, Stories, and Social Graphics.

Finally, you can easily export your content statistics for easy portability and integration with other reporting platforms. (Or, you know, share your success with your boss.)

Issuu's built-in Statistics feature provides real-time information on impressions, reads, read-time, clicks, and more, on the entire publication or even by individual page.

It’s important to observe what’s happening with your content and then to test changes and improvements as you implement them. What metrics can you measure with Issuu Statistics? Here are a few of the key numbers that we track:

  • Impressions: This metric indicates the number of times your content was served or shown on the Issuu network, whether in someone’s feed, search results, or on a website where you have embedded the content. This is an important indicator of how well your content-sharing strategy is working and can provide insights into the success of omnichannel marketing campaigns.

  • Reads: A read is counted when someone opens your content and either performs an action – such as flipping the page – or stays on your content for more than two seconds. This will tell you a lot about which of your content is the most engaging.

  • Clicks: A click is counted when a link within your content is clicked on. This will help you understand what calls to action (CTAs) are performing best, and how many leads your content is delivering.

In a world where digital content publishing is critical to reaching customers, Issuu makes it easy to publish highly engaging flipbooks with supporting Article Stories and Social Graphics to grab attention on every channel. From here, Issuu is also designed to allow you to measure the overall performance of your publications.

The Statistics dashboard provides a clear picture of what content is performing best, so you can look for key trends that indicate what pages are resulting in important actions, such as driving leads to your website or encouraging sales and subscriptions. With this information, you can adjust your strategy, doubling down on the best-performing content and pulling back on strategies that are performing poorly. Over time, you can begin to publish content more efficiently and optimize your marketing budget.

How to Use Issuu Statistics

Check out our tutorial video for a step-by-step look at this powerful feature. If you're interested in more in-depth information about how to use the Statistics feature, our dedicated customer success team has created this helpful guide as well.

Thanks for tuning in! Our passion is helping individual creators and people across industries transform static documents into immersive content experiences. Statistics, combined with Issuu's other top features, plays a big role in the success of your digital publications. Start getting insights into the metrics that matter!

Ready to improve your content performance? Sign up to try Issuu — or upgrade to Premium — and start taking advantage of our built-in Statistics feature today.